For all the good it's done, Internet recruiting has also led to a lot of frustration among candidates and recruiters alike. Candidates complain about the "resume black hole" and the morass of job boards. Recruiters, meanwhile, are frustrated by too many of the wrong candidates, and the challenge of identifying and pursuing the right candidates. With the internet, recruiting and job seeking became more and more looking at computer screens and reading through lists, and less about talking to people about opportunities.

Internet Recruiting 2.0 is changing that by providing recruiters and candidates better tools for navigating the marketplace for talent, and helping them make better connections without all the noise. In this track, we'll focus on the technologies that are taking technology out of recruiting, and putting the human-to-human connections back in recruiting.

Bonus: We'll also discuss some of the hot search engine optimization and keyword tricks to know how your competitors' sites rank, techniques they're using to get their sites ranked high on search engines, and what keywords they're buying for those targeted pay-per-click ads... all applied in a career website / recruitment advertising context.