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Home > Communities > Talent Strategy > Employer Branding Thursday, August 28, 2008
Employer Branding
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Employer Branding
The Market for talent may already be the world's most competitive; and it is intensifying daily in the face of aging workforces, lower unemployment rates and an inexorable demand for more skills, knowledge, experience and education. Talent branding, which goes beyond "employer of choice" marketing must be the cornerstone of any effective long-term recruitment and retention strategy. As Dr. John Sullivan, notes, "There is literally nothing you can do that will have a greater long-term strategic impact than being talked about in the media for being a well-managed firm that is also a good place to work." Conversely, a weak talent brand can nullify the effects of even the best recruitment and retention strategies. Effective talent branding sets in motion increasing "brand equity". That equity pays off as a virtuous cycle develops in which organizations gradually find it easier and less expensive to recruit and retain top talent while their competitors must look harder, further, and pay wage premiums to get good people.
Webcast Calendar
The topics for the following webcasts have not yet been determined. Please help us by filling out the survey below to decide what important topics we should cover.
Thu, 6 Nov 2008
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Please take this brief poll and rank the following subjects from most relevant (1) to least relevant (5) to you. Thank you!
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From Blog to Brand: How New Media Affect the Employer Brand
Consistency is Key - Employee Trust and Brand Image
Brand Localization: Making Your Employer Brand Work in a Global Market
Employer Branding in a Multi-Generational Workforce
Realizing the Power of Diversity Branding
Priceless - Does Product Awareness Affect Recruiting Power?
Taking Action on Turnover: Give Your Brand a Shot in the Arm
A Day in the Life of a Brand Champion: Tips and Tricks from the Best
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