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Home > Communities > Talent Strategy > Employer Branding Saturday, July 4, 2009
Employer Branding
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Employer Branding
The Market for talent may already be the world's most competitive; and it is intensifying daily in the face of aging workforces, lower unemployment rates and an inexorable demand for more skills, knowledge, experience and education. Talent branding, which goes beyond "employer of choice" marketing must be the cornerstone of any effective long-term recruitment and retention strategy. As Dr. John Sullivan, notes, "There is literally nothing you can do that will have a greater long-term strategic impact than being talked about in the media for being a well-managed firm that is also a good place to work." Conversely, a weak talent brand can nullify the effects of even the best recruitment and retention strategies. Effective talent branding sets in motion increasing "brand equity". That equity pays off as a virtuous cycle develops in which organizations gradually find it easier and less expensive to recruit and retain top talent while their competitors must look harder, further, and pay wage premiums to get good people.
Next Webcasts
Title: Differentiate Your Brand Inside and Out with Web 2.0 Strategy
When:
Mon, Jul 6 2009 / 12:00 PM - 1:00 PM ET
Originally broadcast on: Thu, Jun 4 2009
Presented By: Tim Whitehead , Director, Internal Communications , Children's Healthcare of Atlanta
Register: Click Here »
Recast Dates:
 
Tue, Jul 7 2009 / 4:00 PM - 5:00 PM ET Register »
Tue, Jul 7 2009 / 8:00 PM - 9:00 PM ET Register »
Wed, Jul 8 2009 / 12:00 AM - 1:00 AM ET Register »
Wed, Jul 8 2009 / 4:00 AM - 5:00 AM ET Register »
Wed, Jul 8 2009 / 8:00 AM - 9:00 AM ET Register »

How do you differentiate your employer brand in a sea of sameness; all the while aligning your internal and external identity?

A culture fit is essential for the success of any employee and organization. Identify your employee value proposition, and then connect your employees to build community and share common experiences. Get to know your target, articulate the organizations offerings and be precise about who needs to be hired to be successful. Use stories to communicate the EVP message, both inside your organization and externally to candidates.

Join Tim Whitehead, Director of Internal Communications at Children's Healthcare of Atlanta, as he gives us a real world look at making a health care brand stand out among competitors. Using Web 2.0 technology, Children's found a new way to tell their story and break through the clutter, engage their employees and empower their brand.

Title: Breathing New Life Into an Old Brand: Reinvigorating Your Employment Proposition
When:
Fri, Jul 31 2009 / 12:00 PM - 1:00 PM ET
Originally broadcast on: Wed, Mar 4 2009
Presented By: Polly Pearson , VP Employment Brand and Strategy Engagement , EMC Corporation
Register: Click Here »
Recast Dates:
 
Sun, Aug 2 2009 / 4:00 PM - 5:00 PM ET Register »
Sun, Aug 2 2009 / 8:00 PM - 9:00 PM ET Register »
Mon, Aug 3 2009 / 12:00 AM - 1:00 AM ET Register »
Mon, Aug 3 2009 / 4:00 AM - 5:00 AM ET Register »
Mon, Aug 3 2009 / 8:00 AM - 9:00 AM ET Register »
Sales are flat and applications are down. Your employee brand is a great way to tout yourself as an employer of choice, but your message needs to resonate with your core audience and reflect your corporate values. How can you portray your relevance and differentiators to your current and future employees while still maintaining your corporate integrity?

Your brand needs to be consistent and continuous, but it doesn't need to be dull or staid. What can you do to give your employment brand a face lift? Join us to look at real world examples that you can apply to your marketing plan. Find out if you may need just a refresher, or if it's time for a complete overhaul-- and learn to spot the key differences. Your brand can be powerful ammunition to becoming and sustaining yourself as a choice employer-- learn how to make it work for you in 2009.

Webcast Calendar
The topics for the following webcasts have not yet been determined. Please help us by filling out the survey below to decide what important topics we should cover.
Wed, 9 Sep 2009 / 12:00 PM - 1:00 PM ET
Thu, 3 Dec 2009 / 1:00 PM - 2:00 PM ET
Vote for Future Webcast Topics
Help us select the most important topics for discussion this year!

Please take this brief poll and rank the following subjects from most relevant (1) to least relevant (5) to you. Thank you!
  Most   Least
  1 2 3 4 5
From Blog to Brand: How New Media Affect the Employer Brand
Consistency is Key - Employee Trust and Brand Image
Brand Localization: Making Your Employer Brand Work in a Global Market
Employer Branding in a Multi-Generational Workforce
Realizing the Power of Diversity Branding
Priceless - Does Product Awareness Affect Recruiting Power?
Taking Action on Turnover: Give Your Brand a Shot in the Arm
A Day in the Life of a Brand Champion: Tips and Tricks from the Best
Suggest Your Own Topic
Thank you for responding to the poll. You responded on Dec 01, 2008.
HRCI Certification Credits
Each HCI Webcast is approved for 1 hour of recertification credit toward HCI's Human Capital Strategist designation (HCS) and may be eligible for credit toward PHR, SPHR and GPHR recertification through the Human Resource Certification Institute (HRCI). For more information about HRCI, please click here. For more information about HCI's designations please click here.
Past Webcasts, White Papers, and Ebriefings
Title: Differentiate Your Brand Inside and Out with Web 2.0 Strategy
When: Thu, 4 Jun 2009
Presented By: Tim Whitehead , Director, Internal Communications , Children's Healthcare of Atlanta
View Slides: Click Here »
View Webcast: Click Here »
Title: Breathing New Life Into an Old Brand: Reinvigorating Your Employment Proposition
When: Wed, 4 Mar 2009
Presented By: Polly Pearson , VP Employment Brand and Strategy Engagement , EMC Corporation
View Slides: Click Here »
View Webcast: Click Here »
Ebriefing Click Here »
Title: Leveraging Trends: Enriching Brands in 2009
When: Wed, 3 Dec 2008
Presented By: Ann Mack , Director of Trendspotting , J. Walter Thompson (JWT)
Jonathan Willard , Global Director, Organizational Communications , J. Walter Thompson (JWT)
View Slides: Click Here »
View Webcast: Click Here »
Ebriefing Click Here »
Title: Beyond the Logo: The Emotional Side of Your Employee Brand
When: Tue, 19 Aug 2008
Presented By: Anna Farmery , Speaker and Social Media Coach , The Engaging Brand
View Slides: Click Here »
View Webcast: Click Here »
White Paper Click Here »
Title: Employer Branding in the E-World
When: Tue, 3 Jun 2008
Presented By: Kerry Antezana , Creative Director , J. Walter Thompson (JWT)
Warren Ashton , Group Marketing Manager , Microsoft Corporation
View Slides: Click Here »
View Webcast: Click Here »
White Paper Click Here »
Title: Employer Branding: Using It To Increase Employee Loyalty
When: Wed, 2 Apr 2008
Presented By: Lizz Pellet , CEO , EMERGE International
View Slides: Click Here »
View Webcast: Click Here »
White Paper Click Here »
Title: Winning the Candidacy to a Winning EVP. The Road to Building Your Employee Value Proposition.
When: Tue, 22 Jan 2008
Presented By: Rob Quish , CEO , J. Walter Thompson (JWT)
View Slides: Click Here »
View Webcast: Click Here »
White Paper Click Here »
Title: Building an Authentic Employer Brand
When: Tue, 21 Aug 2007
Presented By: Dan Fagan , Director, Organizational Development and Staffing , Schneider Electric SA
View Slides: Click Here »
View Webcast: Click Here »
White Paper Click Here »
Title: Differentiation - The First Step in Employer Branding.
When: Tue, 15 May 2007
Presented By: Michael Kannisto , Global Staffing Director , Bausch & Lomb, Inc.
View Slides: Click Here »
View Webcast: Click Here »
White Paper Click Here »
Title: You're an Employer of Choice - Now What?
When: Fri, 23 Feb 2007
View Slides: Click Here »
View Webcast: Click Here »
White Paper Click Here »
Title: What's in a Name? Why Employer Branding Matters
When: Fri, 26 Jan 2007
View Slides: Click Here »
White Paper Click Here »
Title: Managing the Employer Brand
When: Wed, 12 Jul 2006
View Slides: Click Here »
View Webcast: Click Here »
White Paper Click Here »
Title: How to Measure the Impact of Employer Branding
When: Wed, 12 Apr 2006
View Slides: Click Here »
View Webcast: Click Here »
White Paper Click Here »
Title: The Elements of Employer Brand Building
When: Wed, 11 Jan 2006
View Slides: Click Here »
View Webcast: Click Here »
White Paper Click Here »
Title: Fundamental Employer Branding: Best Practices and Payoff
When: Wed, 19 Oct 2005
Presented By: Allan Schweyer , Exec. Director & SVP, Research , Human Capital Institute (HCI)
View Slides: Click Here »
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