How do you differentiate your employer brand in a sea of sameness; all the while aligning your internal and external identity?

A culture fit is essential for the success of any employee and organization. Identify your employee value proposition, and then connect your employees to build community and share common experiences. Get to know your target, articulate the organizations offerings and be precise about who needs to be hired to be successful. Use stories to communicate the EVP message, both inside your organization and externally to candidates.

Join Tim Whitehead, Director of Internal Communications at Children's Healthcare of Atlanta, as he gives us a real world look at making a health care brand stand out among competitors. Using Web 2.0 technology, Children's found a new way to tell their story and break through the clutter, engage their employees and empower their brand.

Your brand needs to be consistent and continuous, but it doesn't need to be dull or staid. What can you do to give your employment brand a face lift? Join us to look at real world examples that you can apply to your marketing plan. Find out if you may need just a refresher, or if it's time for a complete overhaul-- and learn to spot the key differences. Your brand can be powerful ammunition to becoming and sustaining yourself as a choice employer-- learn how to make it work for you in 2009.